Open Personalization: Involving Third Parties in Improving the User Experience of Websites

Traditional software development captures the user needs during the
requirement analysis. The Web makes this endeavour even harder due to
the difficulty to determine who these users are. In an attempt to tackle
the heterogeneity of the user base, Web Personalization techniques are
proposed to guide the users’ experience. In addition, Open Innovation
allows organisations to look beyond their internal resources to develop new
products or improve existing processes.
This thesis sits in between by introducing Open Personalization as a
means to incorporate actors other than webmasters in the personalization
of web applications. The aim is to provide the technological basis that
builds up a trusty environment for webmasters and companion actors to
collaborate, i.e. "an architecture of participation". Such architecture
very much depends on these actors’ profile. This work tackles three
profiles (i.e. software partners, hobby programmers and end users), and
proposes three "architectures of participation" tuned for each profile. Each
architecture rests on different technologies: a .NET annotation library
based on Inversion of Control for software partners, a Modding Interface in
JavaScript for hobby programmers, and finally, a domain specific language
for end-users. Proof-of-concept implementations are available for the three
cases while a quantitative evaluation is conducted for the domain specific

This publication has not any associated project.

This publication has not any associated prototype.


University of the basque country